February 17, 2021

Businesses Can Get Their Hands on the New UX Research Study

In this day and age, when most companies rely on user experience (UX) research, finding out the latest trend in […]

November 27, 2020

5 Pitfalls in Focus Group Discussion Scenarios in the IT Industry and How to Avoid Them

Research methodologies have their pros and cons, and even staples like the vaunted Focus Group Discussion (FGDs) have inherent flaws. It has […]

June 18, 2019

The Difference Between Customer and User Experience

At first glance, customer experience and user experience sound almost identical, as if they can be interchangeable. However, these two […]

May 29, 2019

How to Conduct User Experience Research: A Beginner’s Guide

User research has been identified to be one of the most important items to consider in business, especially ones that sell […]

July 24, 2017

What are UX Research Methods?

When trying to develop a certain type of site, system or application, there are a lot of things to consider […]