Digital CX Bootcamp
Empower customer-facing teams and product developers with Customer Experience (CX) knowledge. This 5-day course will help you grasp the fundamentals of CX and creating a user-focused culture.
Course dates will be announced when at least ten candidates have registered their interest.
Dr Frank Qiu
UX Thought Leader, President-elect, HFESS
Dr. Frank Qiu is the founder and CEO of Singapore’s premier digital solutions company, User Experience Researchers Pte. Ltd.
As a trusted UX specialist with over 20 years of experience, Dr. Qiu led user experience design and research initiatives at some of the world’s leading multinational and local corporations, such as Premier Farnell Group and Hewlett-Packard.
He has also published more than 30 papers in international journals, including the Best Paper awards in APCHI, IEEE CIS International Conferences.
Dr. Qiu obtained a PhD in user experience from Nanyang Technological University (NTU), and he is also affiliated with various academic and professional organisations:
· Elected president, Human Factors and Ergonomics Society Singapore (HFESS)
· Former President, Usability Professionals’ Association (UPA) Singapore
· Member, HFES, ACM CHI and IEEE Society
· Advisory Board Member, SIM University Human Factors Program
· President, Zhejiang University Alumni Association Singapore
· Committee Member, Zhejiang (s) Entrepreneurs Association
· Investment Advisor, Si Chuan Province Government
· Adjunct Senior Research Fellow, Singapore University of Technology and Design
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Who is the course for?
- Marketing and Sales Executives
- Business Leaders/Owners
- CX designers and researchers
- Digital Strategy officers
- CX enthusiasts
- Marketing consultants and business development officers
- Marketing researchers
- Students
Course schedule and topics
Day 1
- CX fundamentals: Concept, Frameworks, Marketer Skills
- CX in the Digital Age of Marketing
Day 2
- CX research and its fundamentals
- CX methodologies and principles: online surveys, customer interviews, contextual inquiries, digital marketing, competitor analysis.
Conceptualising marketing ideas.
Day 3
- Evaluating CX data and testing: Overview of fundamentals and techniques.
- Learning CX skills for evaluation: Usability testing, heuristics evaluation, cognitive walkthrough, body and behaviour observation.
Conducting a CX Audit.
Day 4
- Introduction to elements and concepts of global e-commerce customer experience (with examples/cases)
- Using e-commerce analytics tools and understanding digital customer experience strategy.
- Connecting CX to e-commerce and digital marketing techniques and methods.
Day 5
- Assessment and proposal presentation
