In another world, there’s a strong connection between user experience and website quality. If the website has good quality, it’ll bring a great experience for users. Most businesses want to give customers the best experience through their website. But to get the best result, the website needs to be given special attention because it’s an important tool for businesses to reach users and meet their demands.
So, how do you improve your website and bring the best experience for your target consumers? Let’s discover everything about it.
First, you need to improve your website structure.
If people access a structured and detailed website, it’ll be easier for them to find what they want and decide what to do next. The structure of a website will directly affect the user experience. If your website interface is good and clear, then the user will stay longer on your site, which can help increase sales conversions.
Otherwise, a complex structure will make the customer feel uncomfortable and they’ll find another website. For example, we can take the Amazon homepage, all information is easy to find and specific. People don’t need to be familiar with this website beforehand, as it can still guide users with the necessary information. They display the ongoing promotions, promotional information of the day, which can be very helpful to customers. For shopping websites, most people tend to look for real photos of clothes, to create trust for customers. Besides, children will be attracted by creative pictures that are designed with many different colors and shapes.
What to do to attract customers at first sight?
The answer is image optimisation. A beautiful store is a store that attracts customers. Similarly, if your website has a beautiful and professional image, it’ll also become more impactful to customers. Focusing on the website design, the visual style that the website wants to target is one of the ways to increase the user experience on the site. Moreover, those design images have to depend on the features of the service and the target audience. So an interaction and visual design team with an extensive background about designing will help businesses attract customer’s attention.
Additionally, customers are always on the look out for what businesses can do for them. Therefore, enterprises must know how to properly grasp customers’ insights. If your website is an e-commerce site with lots of attractive products, customers will need to see a clear classification on the page that’s suitable for their needs. Besides, if your website is a site that provides information for professional readers, the site will need clear instructions, and a professional, simple, modern design. Capturing the insights of customers, will help your website increase value and your business will make a good impression to users.
How do you know how customers have interacted on your website?
The heat map is a useful tool for developers to track customer activities on your website. It provides the most accurate statistical results and help you improve the website. The heat map is a special type of map. It uses colors, from warm colors to cool colors, to highlight exactly which areas of the page users are most concentrated. According to the heat map, the important points of the website will become prominent. Therefore, you’ll know where your customers pay the most and least attention. To use the heat map, you can rely on the help of tools like:
- Crazy Egg
- Hotjar
- ClickTale
- Yandex Metrica
Actually, one of the best ways to improve website ratios is to find out how users read content on your website.
Besides the above factors, tracking the download speed of the website also plays an important role in boosting user experience. In some cases, when a customer loads a webpage, a signal is sent to the ranking algorithm. This shows that improving the website speed will help increase the ranking of your website right away. Websites with slow loading speed greatly affect the user experience. To find out how much your current website loading speed is, use tools like Google Analytics, Page Speed, YSlow, Web Page test or Page Speed Insights.
In general, the website is increasingly becoming an indispensable tool for most businesses. If you’re in business, the website has the potential to be your biggest asset on the internet. However, technology changes rapidly making your website obsolete and difficult to meet customer needs. herefore, you should apply the above simple methods to optimize your website and make it more useful for users. A great user interface (UI) is one that has a high conversion rate and is easy to use. In other words, it appeals to both the business and the user.
