Colour palettes have an extensive range of functions in User Interface and User Experience Design (UI UX Design). Knowing how to maximize its aesthetic potency can give a unique approach, vibe, and emotion towards your brand or business, especially in attracting potential customers. But with its overwhelming number of elements to work with, how can you use it effectively? Let’s start by knowing what a colour palette is!
A colour palette is a curated color combination based on its properties such as hue, intensity, and value for design purposes. It aids designers to establish a set or sets of basic visuals for brands which can be further expanded for consistent use in various media.
Here are the things about colour palettes you should always consider when using them for your business:
Visual Communication
When thinking about user experience, you should always keep in mind the functionality of visual communication, as 65% of people are visual learners. Every material you use for your business should have an ideal purpose, like a marketing campaign. You have to think of ways to deliver and accomplish your campaign goals with the aid of visual content, and that is where a good colour palette can create lasting impressions. It may sound perplexing, but it can be an effective tool to attract consumers.
Creating a Brand Palette
Deciding on a brand palette depends on what impression you want your brand to have. Choosing whether you will use a warm (red, yellow, orange, and pink variations), a cool (green, blue, purple, and violet variations), a neutral group (brown, black, white, and gray variations), or an aesthetic combination of various colours is essential in making a base palette, and it is called the “brand colour palette”. The resulting combination should ideally represent your brand or business personality, as it sets the visual feel for viewers looking at your material.
By using the brand palette, your choices for colour schemes become consistent instead of having to choose from the whole colour wheel for every design. Furthermore, your web design and other marketing material can be much more influential, as visual consistency contributes to making your brand easier to remember.
Look at Your Competitors!
To create a unique approach to designing your brand palette, it’s best to check what your competitors are using to avoid having your setup looking too similar to theirs.
Singapore web design specialists as well as designers from global tech hubs try to differentiate their work for various clients despite having some common elements. Starting from colour up to every other element of visual content, designers apply techniques to make the output look as unique as it can be.
For example, fast-food chains like Burger King, McDonald’s, and KFC use the red color, and financial institutions like Citibank, BDO Unibank, Inc., and PayPal all have the colour blue in them, yet look vastly different from each other. Such similarities are not just a coincidence, but a deliberate part of the design. In fact, the theory of color psychology explains why each shade can affect emotions or thoughts.
Conclusion
Colour is a vital part of visual communication. Through colour, businesses can establish their image and personality, and creating an effective colour palette for one’s business or brand can help it gain not just visibility but also increase its marketability, especially when used in internet-based media like websites and apps.. It is important to create a visually striking and intelligently designed palette and only knowledgeable designers can deliver such designs. One agency that can help you make a unique and effective brand palette is USER, a leading UI UX design agency Singapore brands trust. Our designers and developers have years of experience in designing for various websites, apps, and web-based marketing.
Get in touch with us here!
